This One Strategy Frees Your Brand From Amazon’s Grip

Brian Williams, and he leads Primal Power, a new energy bar company, the first grass fed, pasture raised beef liver energy bar that tastes amazing. He is known for using a unique tripwire sales funnel to build DTC brands and large qualified lists of buyers. Prior to Primal Power, Brian ran then exited G-Sight a firearms accessories company and has invested a lifetime career in eCommerce dating back to 1997 when he was the CMO for an early eCommerce company uBid.com.  

Brian Williams, Brian is a member of the MDS (MillionDollarSellers.com) community of 7, 8 and 9 Figure eCommerce Founders. He is also an Investor Owner in Health, Wellness and Fitness CPG brands.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of scaling e-commerce brands beyond Amazon.
• Strategies for generating demand off Amazon.
• Use of tripwire sales funnels in direct-to-consumer (DTC) marketing.
• Challenges of competing on Amazon and the need for diversification.
• Grassroots marketing techniques to understand customer preferences.
• Subscription models for enhancing profitability and encouraging repeat purchases.
• Effective pricing strategies and upselling techniques.
• Utilizing social media advertising and conversion tracking for customer acquisition.
• Building a customer list for ongoing marketing efforts and retargeting.
• The significance of community support and collaboration among entrepreneurs.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Brian Williams, leader of Primal Power and an e-commerce veteran since 1997. Brian shares his expertise on scaling e-commerce brands beyond Amazon using tripwire sales funnels and strategic demand generation. He emphasizes the importance of understanding customer needs, leveraging grassroots marketing, and creating compelling offers to pre-qualify leads. The discussion also highlights the benefits of subscription models for recurring revenue and the use of social media advertising to drive traffic. Brian's insights provide a roadmap for 6-7 figure business owners aiming to scale to 8 figures and beyond.
Here are the 3 action items that Josh identified from this episode:

1. Diversify Beyond Amazon – Relying solely on Amazon is risky due to increasing competition and rising fees. Build a direct-to-consumer (DTC) strategy by focusing on demand generation and external traffic sources.

2. Leverage Tripwire Sales Funnels – Offer a low-cost or free product to capture leads, qualify potential customers, and upsell them to higher-value purchases, increasing overall revenue.

3. Implement a Subscription Model – Choose products that encourage repeat purchases and introduce a subscription option to improve customer retention and boost profitability.

Resources & Links Section

Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Amazon
• Shopify
• Klaviyo
• WooCommerce
• ChatGPT
• Costco
• Whole Foods
• Target
• “Don't Believe Everything You Think" by Thomas E. Brown on Amazon
• Meta (Facebook and Instagram)

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

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