Throwback: Build Your Brand and Boost Your Sales on Amazon

In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon’s brand analytics, and creating high-quality, authentic content. The discussion covers Amazon’s evolving brand-building tools, including A+ content, brand stores, and social features like Posts and Live. Rafael offers actionable tips for optimizing listings and highlights the value of investing in content to boost trust and sales. Listeners also receive a special discount on Share It Studio services.

Chapters:

Introduction & Rafael’s Background (00:00:00)
Josh introduces Rafael, his achievements, and Share It Studio’s success with Amazon listings.

Mentorship & Entering Amazon Marketing (00:00:38)
Rafael discusses the value of mentorship and how he transitioned into Amazon marketing.

The Importance of Brand Building (00:02:36)
Josh highlights Rafael's results and asks where sellers should start with brand building and content.

Identifying Your Amazon Audience (00:03:09)
Rafael explains the need to analyze data and understand the differences between Amazon and other e-commerce audiences.

Using Amazon’s Brand Tools (00:04:02)
Discussion on Amazon’s brand analytics, content tools, and the importance of creating a brand experience.

Amazon’s Social Features & Custom Content (00:05:22)
Rafael emphasizes using Amazon’s social features (Posts, Live, Follow) and creating custom content for holidays and trends.

Three Actionable Takeaways for Sellers (00:06:57)
Josh summarizes three key actions: analyze data, update content based on findings, and prioritize/testing content types.

Content Quality Reflects Product Quality (00:10:03)
Rafael stresses that high-quality, authentic content signals product quality to buyers, especially for sensitive categories.

Final Thoughts & Influences (00:11:17)
Rafael shares his admiration for Gary Vee and Carlos, and the importance of helping others in the e-commerce space.

How to Connect with Share It Studio (00:12:55)
Rafael provides contact info, offers a complimentary consultation, and a special discount for podcast listeners.

Closing Remarks & Bonus Offer (00:14:00)
Josh and Rafael wrap up, highlighting the 15% discount for listeners who mention the podcast.

Links and Mentions:

Tools and Websites:  
Share It Studio 
Amazon Brand Registry 
Amazon Live Videos 
Instagram 

Contact Information:  
Email: [e-mail]

Influential Figures:  
Gary Vaynerchuk (Gary Vee) on LinkedIn

Transcript:

Josh 00:00:00  Today I am super excited to introduce you to Rafael. Rafael is the founder of Share It Studio. He is A3X Telly Award winning entrepreneur in marketing and film. He has 13 plus years of marketing experience, five of which are specialized in Amazon marketing. Sherritt studio sets itself apart as a boutique agency with a high level, data driven approach and bespoke full package services. The studio boasts 500 plus successful Amazon listings, with an average sales increase of 77% within the first month of launching. So welcome to the show, Rafael.

Rafael 00:00:38  Josh, thank you so much for having me. I really appreciate it. What you were saying about finding somebody to help you. it's the best way I found out. I did the exact same thing with my mentors. Is Josh Nelson right here? Okay, so what you're offering is actually very, very, very good. I highly recommend that anybody that's, you know, listen to this. I met Josh in person. Super cool guy. you should definitely at least talk to him.

Rafael 00:01:02  maybe you're not ready, but maybe within a month, you know you'll hit the target and you'll be ready to to to, you know, reach out to Josh and he can help you scale your business. But if if somebody has a blueprint, why would you want to, like, go sideways if somebody knows what it's going to happen? He's going to tell you, like, hey, you might run into this and this is what you have to do instead of you bouncing your head against the wall, you know?

Josh 00:01:27  So true. Rafael, I guess I need to pay you that $100 now. Slide that under the table there.

Rafael 00:01:33  No, this is not paid advertising. In no way whatsoever. It's just that I really I was I was super I am so stubborn that I, when I had my company, I was working for Nickelodeon at the time, an