In this Throwback episode, host Josh interviews patent attorney Rich Goldstein about the importance of intellectual property (IP) protection for businesses, especially e-commerce sellers. Rich explains the differences between copyrights, design patents, utility patents, and trademarks, highlighting why registering trademarks in China is crucial for those sourcing products there. They discuss how IP protection helps prevent copycats, increases business value, and is essential for a successful exit. Rich also shares actionable tips for building an IP strategy and recommends resources for further learning. The episode concludes with advice on connecting with top experts in the Amazon and e-commerce space.
Chapters:
Introduction to Rich Goldstein and His Background (00:00:00)
Josh introduces Rich Goldstein, his experience, and his role in helping businesses obtain patent protection.
Josh’s IP Mistake and the Importance of Early Protection (00:01:39)
Josh shares his mistake of not getting IP protection early and discusses the risks of product copying on Amazon.
Copyrights vs. Design Patents for Product Protection (00:02:56)
Rich explains the difference between copyrights and design patents, and when each is applicable for product protection.
The Importance of Registering Trademarks in China (00:04:33)
Discussion about the risks of not registering trademarks in China and the potential consequences for e-commerce sellers.
Understanding Utility Patents (00:06:16)
Rich explains what utility patents are, what they protect, and how they differ from design patents.
Three Actionable IP Takeaways for Entrepreneurs (00:08:44)
Josh summarizes three key IP action items: trademarks, patents, and the value of IP for business exits.
The Value of an IP Budget and Learning About IP (00:10:25)
Rich emphasizes budgeting for IP as a business grows and the importance of entrepreneurs educating themselves about IP.
Recommended Thought Leaders in E-commerce (00:12:06)
Rich shares names of influential people and groups in the e-commerce and Amazon seller space.
Where to Find Rich Goldstein and His Resources (00:14:32)
Rich provides information on where listeners can find his website, book, podcast, and event updates.
Links and Mentions:
Tools and Websites
Goldstein Patent Law
Books
The ABA Consumer Guide to Obtaining a Patent
Podcasts
Innovations and Breakthroughs Podcast
Notable Individuals and Groups
Kevin King
Brandon Young
Titan Group
Norm Farrar
Danny McMillan
Transcript:
Josh 00:00:00 Today, I'm excited to introduce to you Rich Goldstein, who is on a mission to connect, protect, and educate. He helps small businesses, startups, and in e-commerce and digital marketers and inventors in their quest to obtain patent protection. Along with his team of attorneys. He counsels individual inventors and startups regarding the best steps to take for patent protection and when patent protection is available. Over the past 28 years, he has obtained more than £2,000 for his clients. And Rich is the host of the Innovations and Breakthroughs podcast and is the author of The Consumer Guide to Obtaining a Patent, published by the American Bar Association. So Rich, welcome to the podcast.
Rich 00:00:46 Thanks so much, Josh. Thanks. Thanks for the warm introduction. And and really great to be on your podcast.
Josh 00:00:51 Rich, I'm happy to say that we are a part of that number of 2000 plus, you know, patent successful patterns that you've been able to obtain and counting. Right.
Rich 00:01:03 And counting.
Josh 00:01:03 Yep. So thank you for your help and helping us get some of those design patterns that we've received for our business.
Josh 00:01:10 So rich. Absolutely is the man.
Rich 00:01:12 Absolutely. My pleasure. It's really exciting to see kind of what we're creating there in your company in terms of, asset value and protection, you know, against competitors. So, it's really cool. And someday we'll, we'll do a, you know, a Harvard business case study of some kind, to, you know, to t
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