TikTok Hacks To Skyrocket Your Amazon & TikTok Sales Overnight

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of social commerce in the evolving e-commerce landscape.
• Strategies for leveraging creator marketing on platforms like TikTok Shop.
• The role of user-generated content (UGC) in driving consumer trust and engagement.
• Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.
• The significance of thorough trend analysis and understanding audience demographics in creator outreach.
• Best practices for crafting effective outreach messages to creators.
• The iterative process of testing content styles and analyzing performance metrics on TikTok.
• The impact of commission strategies on creator collaborations and sales performance.
• The necessity of establishing social proof and initial sales data before engaging creators.
• Insights on navigating the creator landscape, including the value of collaborating with smaller creators.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.

Here are the 3 action items that Josh identified from this episode:

1. Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  
2. Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  
3. Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Amazon
• Levanta
• Impact.com
• Rakuten
• Aspire
• Creator IQ
• Amazon A+ Content
• My Magic Healer
• Euka.ai
• .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}