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In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort. 

Topics discussed in this episode:  

  • Why cross-selling and upselling boost AOV in a high acquisition cost environment 
  • How personalization and relevance improve upsell and cross-sell success 
  • What entry points exist for upselling: in-cart, checkout, post-purchase 
  • Why post-purchase offers work due to the "dopamine kick" 
  • What "network offers" are and how they display third-party offers 
  • What revenue potential exists for merchants using network offers 


Links & Resources

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

Get access to more free resources by visiting the show notes at
https://t.ly/VFUA- 

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