In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort.
Topics discussed in this episode:
- Why cross-selling and upselling boost AOV in a high acquisition cost environment
- How personalization and relevance improve upsell and cross-sell success
- What entry points exist for upselling: in-cart, checkout, post-purchase
- Why post-purchase offers work due to the "dopamine kick"
- What "network offers" are and how they display third-party offers
- What revenue potential exists for merchants using network offers
Links & Resources
Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra
Get access to more free resources by visiting the show notes at
https://t.ly/VFUA-
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.