In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io.
Topics discussed in this episode:
- What factors contribute to a successful loyalty program, including analytics, customization, and active communication
- How micro-engagements like social media interactions can be rewarded to boost customer loyalty
- Why the value of loyalty points is a critical consideration for program success
- How email notifications play a vital role in maintaining customer engagement within loyalty programs
- Why accumulating hundreds of customer reviews is essential for building trust and credibility
- How tiered loyalty programs and creative rewards can differentiate a brand's offering
- What common mistakes merchants make when implementing loyalty programs
- Why loyalty programs are crucial for e-commerce success in an era of rising customer acquisition costs
Links & Resources
Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/in/dastan-chikeev/
Get access to more free resources by visiting the show notes at
https://t.ly/QXT_y
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