In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.
Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/
Topics discussed in this episode:
- Why conversion rate optimization is crucial for ecommerce businesses
- What cognitive load is and how simplifying your content can boost understanding and conversions
- How doubling conversion rates can potentially quadruple your business without additional marketing costs
- What the four key principles of conversion rate optimization are and their importance
- How minimizing visual load can improve user experience and conversions
- Why reducing motor load is essential for easier navigation and increased sales
- How decreasing memory load can prevent users from getting lost on your website
- Why providing the right information at the right moment is critical for conversions
Links & Resources
Website: https://ecommercecoffeebreak.com
Download: https://ecommercecoffeebreak.com/conversion-optimization-handbook/
LinkedIn: https://www.linkedin.com/in/clauslauter/
Get access to more free resources by visiting the show notes at
https://t.ly/RaAgq
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