In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.
Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/
Topics discussed in this episode:
- Why conversion rate optimization is crucial for ecommerce businesses
- What cognitive load is and how simplifying your content can boost understanding and conversions
- How doubling conversion rates can potentially quadruple your business without additional marketing costs
- What the four key principles of conversion rate optimization are and their importance
- How minimizing visual load can improve user experience and conversions
- Why reducing motor load is essential for easier navigation and increased sales
- How decreasing memory load can prevent users from getting lost on your website
- Why providing the right information at the right moment is critical for conversions
Links & Resources
Website: https://ecommercecoffeebreak.com
Download: https://ecommercecoffeebreak.com/conversion-optimization-handbook/
LinkedIn: https://www.linkedin.com/in/clauslauter/
Get access to more free resources by visiting the show notes at
https://t.ly/RaAgq
MORE RESOURCES
Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.