In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.
Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.
Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.
Topics discussed in this episode:
- Why mobile responsiveness is crucial for email marketing success in DTC brands
- How to structure emails for optimal readability on mobile devices
- What common mistakes DTC brands make with their email marketing strategies
- How to create clear and effective call-to-actions (CTAs) in marketing emails
- Why the frequency of email sends should increase as your business grows
- What optimal email sending frequencies are for different business revenue levels
- How to effectively use pop-ups to build your email list without annoying customers
Links & Resources
Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil
Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
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