In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.
A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.
We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.
Topics discussed in this episode:
- Why the Shopify marketing ecosystem has evolved towards consolidated platforms
- How the selection process for Shopify apps has become more critical
- What factors influence the choice of tech stack for different-sized businesses
- How usage-based pricing models benefit both small and large merchants
- Why reducing the number of apps can improve a store's performance
- What key areas are examined in a Shopify store audit
- How retention strategies are implemented across multiple channels
- Why direct mail is making a comeback in e-commerce marketing
- How drinks.com solves the complexities of selling alcohol online
- What opportunities exist for non-alcohol merchants to add alcohol sales
Links & Resources
Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon
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