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In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns.
Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy.
Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys.
Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/
Topics discussed in this episode:
- Why treating all subscribers the same hurts conversions
- What customer vs. non-customer segments reveal about revenue
- How repeating signup offers speeds up first purchases
- What a high-performing welcome series looks like
- How popups and flyouts boost both signups and sales
- Why showing the discount code on-site works better
- What zero-party data unlocks for personalization
- How storytelling + segmentation drive deeper engagement
- Key KPIs to set when hiring an agency (and revenue-share red flags)
- How small flow tweaks lead to long-term revenue growth
Links & Resources
Website: https://in-box.co.nz/
70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/
LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/
X/Twitter: https://x.com/Klaviyodeepdive
YouTube: https://www.youtube.com/@Gavinhewitsonsemail
Get access to more free resources by visiting the show notes at
https://tinyurl.com/2s5d677d
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