In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.
He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.
The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.
Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).
Topics discussed in this episode:
- Why ad platform data misleads brands and wastes spend.
- How 30-day lookback windows create false attribution signals.
- What measurement strategy every brand needs for accurate tracking.
- Why paid media should prioritize new customer acquisition.
- How to segment new vs. repeat customers effectively.
- What the Five Forces system reveals about marketing alignment.
- Why brands are flying blind without attribution frameworks.
- How AI is revolutionizing the attribution process.
- What dedicated onboarding support means for implementation.
- How contact-based pricing works in attribution tools.
Links & Resources
Website: https://www.wickedreports.com/
LinkedIn: https://www.linkedin.com/in/scottd71/
Facebook: https://www.facebook.com/WickedReports/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvvtscp6
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.