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In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.
With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.
Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.
Topics discussed in this episode:
- Why podcasting helps DTC brands build stronger customer ties.
- How low eCommerce margins risk your business without income diversity.
- Why podcasting beats social media for lasting engagement.
- Why even top eCommerce brands face cash-flow issues.
- How content creation yields better margins than online stores.
- Why merchants should prioritize profit over revenue.
- What true consistency means in building a content brand.
Links & Resources
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/2sh92ykh
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