In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.
Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.
He shares simple strategies to boost conversions, build trust, and grow your store.
Topics discussed in this episode:
- Why fixing conversions matters more than more traffic.
- What theme mistakes silently hurt your sales.
- Why clarity beats persuasion in e-commerce.
- How filters and menus boost category conversions.
- What checkout tweaks lift sales fast.
- How one post-purchase question reveals issues.
- Why AI boosts teams, not replaces them.
- How customer language improves descriptions.
- What a $60M growth story teaches about scaling.
- Why now is the best time to start e-commerce.
Links & Resources
Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale
Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy
MORE RESOURCES
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