In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.
Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.
Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right.
Topics discussed in this episode:
- What list growth really means for e-commerce brands.
- Why 84% of top Shopify brands use welcome popups.
- How popups drive 5-15% revenue increases.
- What makes the perfect popup discount offer.
- Why technical popup optimization matters more than design.
- How timing affects popup visibility vs conversion rates.
- What screen recordings revealed about user behavior.
- Why one-click opt-in eliminates the biggest conversion killer.
- How audience networks work while respecting privacy.
- What impact popups have on overall business performance.
Links & Resources
Website: https://recart.com/
Shopify App Store: https://apps.shopify.com/recart
LinkedIn: https://www.linkedin.com/in/somatoth/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/2hp3phme
SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics
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