In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.
Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.
She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.
Topics discussed in this episode:
- Why many stores struggle to increase AOV.
- What the difference is between WooCommerce and Shopify discounts.
- How to match your discount strategy to your target customer.
- What makes the right moment to test and adjust your offers.
- How to avoid a cluttered and confusing product page.
- Why you must know your minimum acceptable profit margin.
- What role psychological pricing plays in setting tiers.
- How a fixed price offer can convert better than a percentage.
- Why discounts aren't right for all types of products.
- What flexible targeting options are available for discounts.
Links & Resources
Website: https://barn2.com
Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts
LinkedIn: https://www.linkedin.com/in/katiekeithbarn2
X/Twitter: https://x.com/katiekeithbarn2
Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw
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