In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic.
Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions.
He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.
Topics discussed in this episode:
- Why chasing more traffic can hurt conversions.
- How understanding customer journeys improves sales.
- What funnel mapping reveals about hidden leaks.
- Why hypothesis-driven testing beats guessing.
- How failed experiments create valuable learnings.
- What makes A/B testing tools simple and effective.
- Why timing tests year-round uncovers better insights.
- How personalization and experimentation connect.
- What successful brands learn from losing tests.
- Why smooth onboarding helps brands scale faster.
Links & Resources
Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak
Get access to more free resources by visiting the show notes at
https://tinyurl.com/n44teswa
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.