In this episode, we dive into the challenge of selling products across the diverse markets of Europe.
Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.
Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.
Topics discussed in this episode:
- Why Europe is a constellation of 30 small, different markets.
- What localization is beyond simple product translation.
- Why cultural DNA impacts product descriptions and details.
- How to choose the right European country as an entry point.
- What marketplaces besides Amazon offer niche opportunities.
- How Lengow's AI adapts pictures and handles catalog conversion.
- What the future of product search looks like with AI agents.
- Why brands need a stable home business before European expansion.
- How understanding competitor pricing drives sales strategy.
- What the NetAmplify and NetMarket tools simplify for sellers.
Links & Resources
Website: https://www.lengow.com/
LinkedIn: https://www.linkedin.com/company/lengow/
LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/
Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.