In this episode, we dive into the challenge of selling products across the diverse markets of Europe.
Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.
Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.
Topics discussed in this episode:
- Why Europe is a constellation of 30 small, different markets.
- What localization is beyond simple product translation.
- Why cultural DNA impacts product descriptions and details.
- How to choose the right European country as an entry point.
- What marketplaces besides Amazon offer niche opportunities.
- How Lengow's AI adapts pictures and handles catalog conversion.
- What the future of product search looks like with AI agents.
- Why brands need a stable home business before European expansion.
- How understanding competitor pricing drives sales strategy.
- What the NetAmplify and NetMarket tools simplify for sellers.
Links & Resources
Website: https://www.lengow.com/
LinkedIn: https://www.linkedin.com/company/lengow/
LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/
Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx
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