In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.
Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.
Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.
Topics discussed in this episode:
- Why TikTok Shop is growing faster than Amazon.
- How creators, not brands, drive TikTok sales.
- Why impulse buys lead on TikTok—for now.
- What makes TikTok videos drive sales.
- How to prep for TikTok Shop with data.
- Why mid-size brands win on TikTok.
- What price points work best on TikTok.
- How Charm.io tracks TikTok Shop trends.
- What bundling and creator tactics work.
- Why TikTok boosts both sales and awareness.
Links & Resources
Website: https://www.linkedin.com/in/nisenzon/
LinkedIn: https://www.linkedin.com/company/charm-io/
X/Twitter: https://twitter.com/CharmAnalytics
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