In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential.
Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance.
He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability
Topics discussed in this episode:
- Why merchants feel they are not maximizing email marketing.
- Why planning ahead for Q4 sales is extremely important.
- The four key segments for Black Friday/Cyber Monday.
- How to convert traffic into email subscribers before sales season.
- What early bird and giveaway strategies grow your list.
- How segmentation can multiply your campaign revenue.
Links & Resources
Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk
Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w
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