In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:
- How marketing mix modeling works.
- Why adding more ad channels makes attribution messy.
- How the ‘last click’ skews your data.
- Why top-of-funnel is hard to measure.
- What MMM shows that others can’t.
- How AI-driven MMM gives daily insights.
- Why the real ‘source of truth’ is human.
- How to link offline sales to digital ads.
- Why omnichannel brands gain most from MMM.
- What the MMM ‘aha moment’ looks like.
- Why one metric won’t scale your business.
Links & Resources
Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx
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