All Episodes

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ 

---
In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. 

Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. 

He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. 

Learn how personalization, timing, and presentation can significantly impact your cross-selling success.

Topics discussed in this episode: 

  • How to get the right cross sell offer. 
  • What are the types of cross sell offers. 
  • Why cross selling will boost your AOV. 
  • How to implement cross-selling post-purchase. 
  • Why post-purchase timing creates the perfect upsell opportunity. 
  • How to monetize your thank-you page with other brands' products. 
  • Why smart merchants are becoming mini retail media networks. 
  • The most effective post-purchase upsell implementation revealed. 
  • How to earn passive income displaying 3rd party offers on Shopify. 


Links & Resources 

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hha27ypz


SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 


MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.