The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. 

Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. 

Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.

Topics discussed in this episode:  

• Why retailers struggle to align paid media campaigns with evolving AI-driven ad platforms
• How AI is transforming Google Ads from manual control to machine learning black boxes
• What makes Performance Max campaigns difficult to manage for non-technical marketers
• Why most retailers fail to activate more than 20% of their product inventory in paid ads
• How reinforcement learning leads Google to over-optimize for a small segment of products
• What a Product Data Platform is and how it complements Google’s ad algorithms
• Why large inventories and high ad spend are critical for effective AI optimization

Links & Resources 

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2b6hv8ph

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