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In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.
Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.
The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify.
Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0
Topics discussed in this episode:
- Why influencer marketing is no longer just paid or organic – it’s both.
- How whitelisting influencers in ads boosts performance.
- What makes UGC scalable and impactful in paid campaigns.
- Why clear, focused briefs lead to better content.
- How to find the right creators based on your goals.
- Why TikTok Shop changes the game for product discovery.
- How gifting filters top influencers with low risk.
- Why TikTok content can spike Amazon sales indirectly.
- What to pay influencers – pricing models that work.
- Why channel diversification is key to brand survival.
Links & Resources
Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0
Website: https://insense.pro/
LinkedIn: https://www.linkedin.com/in/danil-saliukov/
X/Twitter: https://x.com/DanilSalukov
Get access to more free resources by visiting the show notes at
https://tinyurl.com/yt3jvj4j
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MORE RESOURCES
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Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
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