Raphael Schneider launched Gentleman's Gazette in 2010 as a blog for men's style and apparel. He added his own product line in 2013, selling menswear and accessories.
He emphasizes quality in apparel and content. His YouTube channel, launched in 2015, remains essential for traffic and conversions, owing, he says, to the quality of the videos. "Ten years from now, someone can still benefit from a video we produce today," he stated
Raphael first appeared on the podcast in 2018. In this episode, he addresses the company's origins, Google search, and, yes, his focus on YouTube.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/gentlemans-gazette-thrives-on-youtube
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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