Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern care for men.
The current version combines AI with home-based testing, diagnoses, and nutrition. Customers pay an upfront fee and a monthly subscription afterward.
In this episode, Luke shared the company’s origins, growth, mistakes, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/mnlys-at-home-ai-powers-mens-health
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
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