eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips
Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Shopify dropshipping, print on demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com. Let's connect and grow together!
Episodes
Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Brett Bernstein, the Founder and CEO of Gatsby.
Discover how Gatsby's new accessible pricing model, akin to Klaviyo's, is revolutionizing the way brands of all sizes scale their marketing efforts. Brett will walk us through Gatsby's seamless 30-minute setup process, its robust features like coupon codes, tracking referral sales, and the new funct...
Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Tadej Bogataj, the Co-Founder of CartBoss, a company that is transforming the way eCommerce businesses leverage text message marketing. CartBoss offers a robust platform that enables you to send abandoned cart reminders and win-back messages, which not only boast impressive open and conversion rates but also maintain exceptionally low unsubscrib...
Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eCommerce expert at GoPuff, which gives him a unique perspective on discipline an...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.
Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.
In this episode, Jason shares ...
Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sti...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and suppleme...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.
In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas r...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires.
With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global app installs, Neil's expertise transcends industries. His ecommerce journe...
Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you!
Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that’s not o...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics.
Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, eCommerce brands are facing a situation where a significant portion of the...
Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia.
V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quality and compliant products.
With a focus on solving the challenges of unrel...
Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search capabilities powered by Google Cloud spark your curiosity, then this will be ...
Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about list building, opt-in processes, and using incentives in marketing. Additiona...
Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in.
Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest. Joining us is Dan Wardle, VP of sales at Noibu, a revolutionary platform...
Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain.
Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned itself as a trusted source for consumers. Alex sheds light on the signif...
The Profit-Boosting Power Of Claiming Refunds On Late Deliveries With Matt Lessard Of Buster Fetcher
In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries.
Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of holding carriers accountable for late deliveries. They also touch on the fut...
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Welcome to another episode of eCommerce Fastlane! In today's episode, host Steve Hutt is joined by a special guest, Raj De Datta, the CEO and co-founder of Bloomreach.
Together, they discuss the world of AI and its impact on ecommerce, sharing insights on how AI can enhance customer experiences and drive business growth. They discussed the challenges and potential solutions related to AI, the evolution and benefits of u...
Welcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce.
In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experience. Charles discusses the challenges faced by brands in the ever-evolving...
Welcome to another episode of Ecommerce Fastlane! In this installment, we deep dive into the world of ad optimization and AI-driven campaigns with Matty Ram, the CEO of AdScale.
Matty unravels the evolution of their advertising techniques and the creation of AdScale to help brands enhance their ads with AI technology. We explore the platform's features for DIY customers and AdScale Plus, its ability to optimize campaign...
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