AI and the Future of Search Marketing | Al Sefati

In this episode of Ecommerce Revamped, we dive deep into the evolving world of SEO and search marketing with Al Sefati, founder of Clarity Digital and an industry veteran with over two decades of experience in digital marketing. The discussion focuses on how artificial intelligence is fundamentally transforming search behavior, optimization strategies, and the platforms consumers use to discover products and services. Al explains how platforms like ChatGPT, Gemini, and Perplexity are rapidly becoming preferred search tools, especially in top-of-funnel discovery. He unpacks the limitations of traditional SEO, highlighting how AI understands user intent and content quality in a way that traditional search engines never could. Al offers key insights for e-commerce sellers looking to future-proof their marketing strategies and visibility in AI-driven environments. #AlSefati #claritydigitalagency #Miva