How to Boost Ecommerce Brand Value with IP Protection | Rich Goldstein

In this episode of Ecommerce Revamped, we dive deep into a powerful yet often overlooked growth strategy: intellectual property (IP) protection. If you're building an ecommerce brand, IP isn’t just a legal checkbox—it’s a strategic weapon to increase your brand’s value, safeguard your products, and enhance your long-term exit potential. Rich Goldstein, founder of Goldstein Patent Law, joins us to unpack the legal layers and strategic implications behind trademarks, patents, copyrights, NDAs, and trade dress. Drawing on decades of experience helping ecommerce sellers protect and monetize their ideas, Rich explains how to use IP to create defensible brand equity and secure better exit multiples. Learn when and how to file a trademark, how to prevent counterfeits on platforms like Amazon and Walmart, and why “good” vs. “crappy” IP can mean the difference between a $6M and $12M brand valuation. Rich also reveals a step-by-step priority list of what to protect—starting with brand names, logos, slogans, and product functionality—tailored to the ecommerce seller’s journey from launch to scale. #RichGoldstein #IPProtection #Miva