In this episode of the Ecommerce Revamped Podcast, Brian Jefferson of Wild Horses 4x4 shares the candid truth about how legacy systems, people, and processes—the “3 P’s”—can silently stall ecommerce growth. From humble beginnings tearing apart a 1966 Ford Bronco to building one of the most trusted names in off-road retail, Brian knows firsthand what it takes to scale smarter. Through personal stories and operational insights, Brian explains how Wild Horses 4x4 rebuilt its business from the inside out by confronting outdated workflows, tightening leadership alignment, and applying clear focus to systems that drive results. This conversation goes beyond ecommerce—it’s about breaking patterns, removing friction, and letting go of what no longer serves your team or your customers. #BrianJefferson #WildHorses4x4 #Miva
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