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January 9, 2025 β€’ 23 mins


This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.

Discover insights on:

  • 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
  • πŸ€– AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
  • πŸ“Š Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
  • πŸ›’ The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
  • πŸ’‘ Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.

Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.

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