Episode Transcript
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Speaker 1 (00:00):
Welcome to Eco Ask
why a podcast that dives into
industrial manufacturing topicsand spotlights the heroes that
keep America running.
I'm your host, Chris Granger,and on this podcast we do not
cover the latest features andbenefits on products that come
to market.
Instead, we focus on advice andinsight from the top minds of
industry, because people andideas will be how America
(00:24):
remains number one inmanufacturing in the world.
Welcome to Eco Online.
I'm your host, Chris Granger.
I'm looking forward to spendingsome time with you today.
Thank you so much for hangingout with us.
You can probably tell it's beenworking through these last few
months on how you can manageyour account the most
efficiently and effectively onEco Online, so I'd love for you
(00:47):
to check that out.
If you haven't set up anaccount yet with Eco Online,
today's a great day to do it.
Go ahead and just head over toEco Online.
Start the process.
It's super simple.
It's very easy to get set upand, again, all the things we've
been unpacking are found withinEco Online.
And going back, we've beentalking a lot about the account
management side, of what you canexpect to get the most out of
(01:09):
the system once you create thataccount and get logged in and
then we really spent some timeover the last couple of months
talking about the product andthe order management piece.
So, if you're looking forspecific equipment, how do you
find it?
And then how do you managethose orders once you place them
?
So lots and lots of detailsthere, and you can go back and
check out the last few episodesto see some more information on
(01:32):
that, as well as payment andshipping.
We had a whole episode where wetalked about, hey, the
different payment options thatwe have and shipping options as
well, to give you what you needon checkout, All right.
So now we're going to kind ofmake it a little general.
Today we're going to be talkingabout how you can master your
navigation experience, because Ireally want you, when you come
(01:55):
into Equal Online, to enjoybeing there and to be able to do
and find what you're lookingfor in a very streamlined
process, and we're committedhands down to providing you an
efficient, user-friendly hear methere user-friendly online
experiences that empowers you tofind exactly what you need,
fast and efficient, okay.
(02:17):
So, whether you're looking forparts, specific, or maybe you're
just looking for some trainingcontent or trying to understand
different events that we have,or research resources or
services, whatever it may be.
Our newly enhanced navigationsystem is built to make your
search seamless and intuitive.
Ok, so so we know when you cometo an industrial distributor,
(02:41):
there's lots of solutions outthere.
Distributors are.
We're not at a shortage fordifferent solutions.
What you need to find out ishow do you find the one you're
looking for?
So our commitment is for beingcustomer-centric, meaning our
design focuses on you, and we'retrying to simplify our platform
to help you really see insidethe process where exactly you're
(03:02):
going to get the informationyou're looking for.
Help you really see inside theprocess where exactly you're
going to get the informationyou're looking for.
So, then, this is it doesn'tmatter if you've been in the
industry for 30 years or you'rebrand new to online procurement.
We're really leaning in to makethis process flow All right.
So now we're going to start offwith just talking about a guide
to simplified navigation, andthe whole premise of the way
(03:22):
we've designed this is I wantyou or we want you, rather to be
able to find what you need whenyou need it, and because we've
tailored this system so that youcan quickly locate information
and products through varioussearch methods and criteria.
So you have product categoriesthat you can focus on.
So that may be like drives,PLCs, wire whatever the
(03:44):
different systems may be conduityou can find stuff that way or
brands.
Maybe you want to be brandspecific and you're looking for
a specific manufacturer.
We have all the big brands.
We have the Rockwells, theEatons, the Yaskows, the Thomas
and Betts all the differentbrands out there Hubble Hoffman,
all that series.
You can search directly by thebrand.
(04:05):
Or you may want to focus onareas of expertise you know and
then be able to have someself-service resources as well.
So we have a multifacetedapproach.
So it really gives you lesstime searching and more time
achieving your objectives.
We all know the time crunch isreal for anyone in manufacturing
these days, so we've got to getthis to you.
(04:25):
So we're going to try to helpyou make these selections that
you're looking for withconfidence, because I need you
to be confident.
That's so important.
But also speed, optimizing yourworkflow and decision making
process.
That's what a simplifiednavigation does for you.
All right.
So now we talked about productfamily.
Let's just kind of dig intothat for a second, because as
(04:48):
you build your carts out and youstart looking and trying to
find product directly if youhave a really good understanding
of the product families and howto navigate.
That it's going to help you.
So this is a feature that wedesigned to give you a
comprehensive view of relatedproducts, Okay.
So this is going to give youthe ability to evaluate, to
(05:08):
compare and to make thosewell-informed purchasing
decisions in the moment, Becauseyou know, it's kind of like
when you go to any online storeand you're trying to compare
products and see what exactly isthe difference between the two.
We want to give you that.
So if you find a product, okay,that belongs to a larger
product family, you know a partof a product, family message
(05:29):
actually is going to pop up.
It's going to give you a linkso that you can navigate to this
related items.
You can see hey, if I buy this,well, I probably need to
consider this, this and thisright to go along with it.
This is what we've built to helpyou navigate this, Because this
not only streamlines yourexperience, but it enables you
to assemble complete solutionsfrom one single page.
(05:51):
You're not having to bouncearound multiple different pages
to figure this out.
We're going to reduce your timeto search for these
complimentary products.
So those complimentary productsare so important.
Have you ever been there whereyou get to installing a part and
you just recognize in thatmoment oh man, I forgot this.
We're trying to help you forget, oh, I forgot this.
Moments.
Okay, so really to think aboutwhy do you want to shop by
(06:14):
product family?
Because it gives you anefficient comparison.
First and foremost, becauseyou'll be able to assess the
products very easily and reviewtheir features side by side and
that side by side is very big,very big.
Because you want to make sureit meets your needs.
It's also going to help youstreamline this cart building,
because you'll be able to addmultiple products to your cart
at once, so you're not having toliterally go one by one.
(06:36):
You can say I need two of thesefour or five, this boat, add it
there.
See how it simplifies it.
And then you have access toexpertise, Because once you've
logged into the system this isso important you gain direct
access to subject matter expertswho can provide you the insight
and assistance that you'relooking for.
Again, all about increasingyour confidence.
(06:59):
That's it Increasing yourconfidence so that when you hit
buy, you know without a shadowof a doubt that you've got what
you're looking for, Because it'sbeen backed and validated by
expertise on our end.
All right.
Now, another thing you canconsider when you're looking at,
when you're trying to navigatea system and making decisions,
(07:20):
is you can shop by product group, and the grouping is a really
helpful feature that I want tojust take a second to unpack for
you.
So when you shop by productgroup, it simplifies the process
of finding and comparingproducts with different
variations.
So you think about size,configuration or specification,
(07:40):
so this again side by sideassessments to let you select
the most appropriate version foryour application.
So if you consolidate productvariations on one page, this
tool minimizes the back andforth that you often have to go
through when you're searchingthrough this stuff.
We're going to make it supereasy for you.
So this really simplifies yoursearches because we group these
(08:02):
items in product listings toreduce the complexity, so you
don't have to navigate different, various versions of similar
terms.
And we're going to try to helpyou make informed decision
making so that you can quicklyand easily identify the key
differences in thespecifications.
Maybe it's a voltage or currentspecifications.
Whatever you'll be looking atspecifically, we're going to
(08:22):
show you that and we'll give youdirect cart additions so you
can move your products to thecart or product list directly
from the group page.
This is just going to expeditethis process in a very rapid
fashion.
All right Now, I've alreadytalked a little bit about
comparing products, but this issuch a big deal because you need
to be making informed decisionsand you need to do it in an
easy manner.
(08:43):
So the ability to compareproducts side by side is an
invaluable tool for electricaldistribution.
Okay, Because if you're lookingat different products, this can
get very complicated veryquickly.
We want to help you, so we havea comparison tool.
You can click that compare boxwhile browsing and when you're
ready, you view all the productsthat you've selected.
Okay, and a comprehensivecomparison chart, and this gives
(09:06):
you a clear snapshot of the keyattributes performance, pricing
, availability all those threebig ones right there, right?
Performance pricing,availability All those are three
big ones right there, right,Helping you simplify the
decision-making process and findthe product that meets your
specific needs.
It's going to save you timebecause you're able to make
quicker decisions withoutopening all these different
(09:26):
windows.
You have easy access becauseit's going to be available to
you without even logging in, soyou can do this.
Ideally, we want you logged in,but for some reason, if you
didn't log in that morning, youcan still use this comparison
tool for anyone.
You can use it seamlessly, andthis really brings a lot of
(09:46):
clarity, because you'll be ableto take that guesswork out the
way, because you can sit downwithout a shadow of a doubt and
just say, OK, I'm looking forthis, this and this, this, this
one doesn't have it, so I needto move it out.
That makes sense, All right.
So now another cool thing youcan do on Eco Online, when
you're working with this on ouronline platform, is you can stay
(10:06):
connected and informed aboutour events.
Because industry events let'sjust be real, they're awesome,
but even more important,training, training sessions
Because if you want to stay upto date on the latest
advancements and the latesttechnology and the best
practices, well, you've got tocome to the training events, or
you may want to go to theindustry events.
So with ECO's event navigation,you can quickly discover
(10:29):
upcoming local and nationalevents tailored to your industry
needs and your interest.
And here's a cool part you canactually register for these
events.
It's simple, it'sstraightforward and it allows
you to plan your professionaldevelopment with so much ease,
so you can actually get eventdetails through the resources
(10:51):
dropdown and this is yourpersonalized homepage or your
brand specific pages for eventslinked to certain manufacturers.
So let's say that you're justlooking under Rockwell parts and
there will be links there forautomation fair or specific
types of training eventsassociated for those products.
So maybe you're doing some PLCpurchases and you can see the
(11:13):
PLC training offerings that areright there.
It's really intuitive.
Same thing for drives anddifferent parts of our company.
But the thing is, you want tosee for you as the end user
what's a comprehensive listingof the training, Because it's
hard to plan out the calendar.
I don't know about you, buteverybody's calendar stays
pretty busy.
It's hard to plan out thecalendar.
(11:34):
I don't know about you, buteverybody's calendar stays
pretty busy.
So you need to be able to planthat stuff well out in advance
and we want to put that in frontof you and we also want you to
be able to register for theseevents right there, because I
really don't want you to missany opportunity to grow and to
learn.
This is also going to increaseyour engagement because you're
going to be able to find relatedevents and content to build a
really well-rounded training anddevelopment plan.
So just think about this youcould spend a little time on our
(11:57):
site looking at the events,laying out your calendar, and
then go to your manager or yoursupervisor and say, hey, I spent
some time, here's the cost,here's the dates.
I think these would be very,very beneficial for our company
and here's why We'll give youall the details to help you get
that training approved.
And then you'll be able to findthat in multiple areas on the
site, making it easy to stay, tostay informed and stay in tune.
(12:22):
All right, so now events aresuch a big deal.
You know we got to, we got tocome together.
Now.
Product support Think aboutthis for a second.
You need to have expertassistance at your fingertips
when you need it the most,Because when you're navigating
technical solutions and you havetechnical questions and you
want to select the right productman, that can be hard, it can
(12:43):
be extremely hard without theright support.
So what EECO, what we'recommitted to, when we have
subject matter experts and youhear me call them SMEs from time
to time, that's all it means issubject matter expert.
You know how the electricalindustry is.
We love our acronyms right.
So these are the experts whocan help answer your questions
(13:04):
and provide guidance on thesecomplex product options.
So now, if it gets moretechnical, if you're an
authenticated user, you can haveaccess to manufacturer
configures as well, which helpyou customize and configure
products according to the exactrequirements.
So these are really cool tools.
But again, you have to have anaccount set up and when you have
(13:26):
that set up, it unlocks allthose resources for you.
And then these tools provideyou peace of mind for you.
And then these tools provideyou peace of mind and I don't
know about you, but that's apretty rare commodity these days
, particularly in manufacturing,because there's so many things
moving.
This gives you peace of mindknowing that your purchases are
optimized for your application.
That is such a big deal.
(13:46):
So again, you access thatproduct support.
When you do that, you have SMEcontact information.
You'll be able to contactdirectly from the product page.
You're going to have thoseconfigurators, okay, and they'll
be able to configure exactlythe custom-tailored products to
your specifications and then notjust configure them add them to
(14:07):
your shopping cart.
And then you'll also haveaccount assistance.
So if you're not authenticated,you'd be able to contact your
account representative to ensurethat your request is forwarded
to the right expert.
Again, it's so important to getyour account set up Now.
Everything is tailoredEverything Because we want to
(14:27):
custom tailor your experience.
We want to give you advice whenit matters most.
We want to give you accurateadvice.
We going to build thatconfidence in your purchases and
also we want to streamline this.
We want to help.
This should be a system whereyou pop on, you'll see it.
Where it's just hey, here's atool I need, here's the experts
I need to talk to.
Here's how I validate that.
(14:47):
Boom, boom, boom, Because it'sall about maximizing
productivity, reducing the timeyou spend troubleshooting or
researching stuff and actuallymoving to the items that that
matter most.
Ok, now we've built everythinghere at ECO on efficiency,
because we recognize the needfor efficiency internally for us
(15:09):
to be efficient, but then thattransfers to efficiency for you
as well.
So that streamlined onlineexperience is such a big deal.
And when we start thinking aboutthe comprehensive navigation
features like search options andreally getting down to those
different types of trees andfilter criteria, the product
families and group shopping andcomparison tools and giving you
(15:29):
events and just giving you thatrobust product support, what
we're saying is we'reprioritizing your experience.
That's it.
We want to prioritize yourexperience working with us
Because each feature, each thingwe've talked about here on this
episode of Eco Asks why isdesigned to save you time, to
(15:51):
increase your knowledge and tohave you a smoother procurement
journey, Because we know it canbe nothing that's more
aggravating than when you getthe parts in and they're not
right.
If we can do everything we canon the front end to help arm you
with the ability to make betterdecisions, that's what we're
going to do.
So I'll be having an easier,faster and more supportive way
(16:12):
to shop, learn and engage.
So thank you so much Hopefullyyou know at this point for EECO,
if you've listened to theselast few episodes, I just highly
encourage you to go get youraccount set up.
If you need help, reach out.
There's plenty of ways toconnect with EECO online
directly.
So go to EECOonlinecom to getstarted, to get your account set
(16:34):
up, to get registered.
We have videos, we havepodcasts, we have articles.
We have lots of ways we'reserving you to help make that
process as easy as possible.
We know that's so important asyou try to navigate things
moving forward.
So if you have any questions,please, please, please, reach
out.
Thank you so much for listeningto EECO Asks why.
Again, this was our Decemberepisode.
(16:56):
This wraps up another year atEECO Asks why.
It's been an honor and ablessing for me to be able to
actually just do this podcast ona consistent basis and as
everyone moves into this holidayseason, just wishing you the
best for sure, Please leave us arating and review.
That would be huge, just to helpus with the show.
Share it out with others aswell.
We know this is very niche,very specific type of content,
(17:19):
but if you think this would helpothers within the industrial
manufacturing space, please,please, please, please, share
this stuff out.
You can always contact medirectly if you want to have a
conversation or you're lookingfor resources at chrisgranger
and that's G-R-A-I-N-G-E-R atEECO-netcom.
That's my personal emailaddress and I'll be glad to
forward and get you connectedwith the right resource.
(17:41):
At EECO we have so manywonderful people.
I'm just blown away by thequality of people that we have
at Electric Equipment Company.
I guarantee if you have aquestion, particularly in
industrial manufacturing withinour service area, we have the
expertise on staff ready toanswer and to serve at the
highest level.
So thank you so much forlistening again.
Ratings and Review ecoonlinecom.
(18:02):
Check us out on LinkedIn.
That's a big place where wehang out a lot.
We also have a YouTube channel.
You want to go check outYouTube and search for Electric
Equipment Company.
You'll be able to find us rightthere.
So we have lots of resources,lots of different ways we try to
serve and, again, the mainthing you need to do from here
is go get the account set up,and we'll say it again go get
(18:23):
your account set up and thenwe'll see you inside, All right.
So thank you so much forlistening again.
Have a great, great day.
Appreciate all the support.
Again, EECO asks why and youhave to remember, keep asking
why.
Thank you for listening to.
Eeco asks why this show issupported ad-free by Electrical
Equipment Company.
(18:43):
Eeco is redefining theexpectations of an electrical
distributor by placing peopleand ideas before products.
Please subscribe and share withyour colleagues and friends.
Also leave comments, feedbackand any new topics that you
would like to hear To learn moreor to share your insights.
Visit EECOASYcom.
That's E-E-C-O-A-S-K-S-W-H-Ycom.