Insider’s Guide to Google Analytics 4: Addressing Concerns, Unlocking Potential.

Welcome to the EGC Marketing Edge podcast, where we equip you with the latest insights and expertise to thrive in the ever-evolving digital world of marketing. In each episode, we engage in one-on-one conversations with industry professionals to share valuable insights and explore future trends. Today, we’re excited to dive into the introduction of Google Analytics 4 (GA4) with Christopher Canadeo, EGC’s Director of Analytics. As Universal Analytics makes way for GA4 in July, Christopher will demystify what this change means for tracking and optimizing performance. He’ll unravel the mysteries and share his excitement about the potential which this innovative technology holds. Join us on the EGC Marketing Edge podcast for the latest digital marketing news, performance marketing tips, along with creative problem-solving skills you need to stay ahead. Let's sharpen our marketing edge together.