En una región vinícola como Navarra, el consumo de vino no atraviesa su mejor momento. Pedro Bujanda, enólogo de Bodegas Malón de Echaide e instructor de cata del Consejo Regulador D.O. Navarra, nos sorprendió con su enfoque para reconquistar a los públicos más jóvenes: "Soy partidario de que la gente joven consuma vino como le guste... y como le gusta es en forma de kalimotxo".
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