Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
Well, hey there, I'm BrandiLawson, back with another
episode of Elevated, the podcastdedicated to helping you build a
better kitchen and bath designbusiness.
In our last episode, we exploredhow AI can be your efficiency
expert in task creation, andwork summaries.
In this episode we're talkingabout the wild world of client
communications and how AI can beyour poet laureate in crafting
(00:29):
clear, effective messages thatkeep your projects running
smoothly.
As a business owner, you knowthat client communication is the
key to successful projects andultimately those much desired
five star Google reviews.
From initial sales emails toproject updates, and even
handling those pesky warrantyrequests, how you communicate
(00:49):
can make or break a clientrelationship.
But striking the right tone andgetting all the details in
without writing a novel is hard!And that's where AI comes in.
First up, let's talk about thosemoments when you need to get a
message out, but your brain tankhas hit empty.
We've all been there, staring atthe blank screen, wondering how
(01:10):
the hell to start.
AI can be your personal writingcoach, ready to help you with
that shitty first draft.
On to the screen.
So you can skip to edit mode.
Just give it a prompt with thekey points you want to cover or
even just the situation you findyourself in and watch it work
its magic.
Okay, but what about those timeswhen you're maybe not in the
proper, um, emotional state tointerface with others?
(01:34):
Maybe your project has gonesideways and you're feeling
pretty frustrated or perhapsyou're just having one of those
days where everything feels likea slog.
AI can help there too.
Feed it your draft and ask it toimprove the tone or clarity.
You have access to an objectivethird party to give you a
reality check and help youcommunicate in a way that's both
(01:54):
professional and effective, evenif that's not how you're
particularly feeling at themoment.
Another overlooked place that AIcan help with communication is
with consistent tone andwording.
You can train AI on your brandvoice, and the members of the
team can use it to help themwrite in the tone of the
company.
While we're not trying tosanitize personality, it's just
(02:17):
that clients feel more confidentand continue to trust us when
the communications feelconsistent no matter which team
member they come from.
Further, you can use AI togenerate starting templates from
the brand voice, and teammembers can leverage those.
If you're training a team memberon client communications, they
can use the templates, and thenrun their final versions through
(02:38):
the brand voice AI to ensurethey're getting the hang of the
company tone and wording.
Next up, let's address somecommon client communication
challenges.
Reminding clients abouttimelines and deadlines?
Haha, AI can help craft friendlyyet firm reminders.
Updating clients when there havebeen delays or unexpected
events?
(02:59):
AI can assist in writing clear,concise updates that keep
everyone in the loop.
Following up with clients to getnecessary information,
decisions, or actions?
You guessed it, AI can generatefollow up messages that are
friendly yet persuasive.
But here's the thing.
Sometimes written communicationtakes a while.
isn't the right answer.
(03:19):
There are times when picking upthe phone or meeting in person
is the right move to ensure themost efficient and effective
communication.
But guess what?
You can still get an AI assist!Ask it to generate a script for
your call.
Or a meeting agenda to keep youon track.
As usual, AI isn't the end allbe all.
It's an incredible tool, sure,but not a substitute for your
(03:41):
personal touch.
Always review and edit any AIgenerated messages to ensure
they align with your brand voiceand the specific needs of your
client and project.
There's a reason Microsoft's AIis called Copilot, not
Autopilot.
Want to start using AI to tackleyour client communication
challenges?
Consider this week where AIcould help you craft clearer,
(04:05):
more effective messages.
Whether it's getting that firstdraft on the blank page,
improving the tone of a message,or generating a script for a
crucial conversation, AI canhelp you improve client
communication, which in turn,can boost client satisfaction
and profits.
In our next episode, we'll walkthrough specific examples of
(04:25):
using AI for clientcommunications.
We'll look at real worldscenarios and how AI can help
you navigate them like a pro.
If you haven't already, clickthat subscribe button.
Your future, more AI savvy selfwill thank you.