Why Choosing Software Doesn't Have to Suck

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You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode I’m shining some light on a problem every business owner has, but few actively understand - choosing software.

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Episode Transcript

(00:05):
You're listening to Elevated,the snackable weekly podcast
helping kitchen and bathdesigners build a better
business.
I'm your host, Brandy Lawson,and in this episode, I'm shining
some light on a problem everybusiness owner has, but few
actively understand.
Choosing software.
Do you experience a periodicnagging feeling that maybe your
business could be runningbetter?

(00:26):
But the thought of figuring outhow and what systems and
software might help makes you,mmm, want to camp on your couch
with a bottle of wine in the newseason of Bridgerton?
Yeah, I get it.
Between managing projects,making clients happy, keeping up
on trends and new materials, anddesigning beautiful spaces,
who's got time to figure outwhat software could make life
easier?

(00:46):
Plus, every time you openInstagram, there's another ad
for some AI thing that promisesto revolutionize your business.
At this point, you might bethinking, Great, another thing I
should be doing but don't havetime for.
Here's what I hear from otherbusiness owners.
I know my current setup isn'tgreat, but at least I know how
it works.
The thought of figuring out whatto change and how to change it

(01:07):
makes me want to stick hotneedles in my eyes.
And honestly, I totally get whyyou feel that way.
But let's talk about what I seehappening in firms like yours.
You're juggling 15 differentprojects, each with their own
timeline.
Each client acting like they'reyour only client.
And your inbox is exploding withspec changes.
Your desktop is a maze offolders, binders, and sticky
notes.

(01:27):
And somewhere in there is thatfinal rendering that That you
swear you saved, but now can'tfind.
And the worst part?
You're pretty sure there's abetter way, but who's got time
to figure that out?
It's like knowing your pantry'sa disaster and you need to
organize it, but you're reallytoo busy trying to put food on
the table to fix it.
Here's the thing.
You're probably already doingthings the hard way.

(01:48):
Like Amy, who is manuallycopying pasting specs into every
proposal.
Until she discovered there'ssoftware that can do that
automatically.
Or Mike, who didn't realize histeam was spending an extra seven
hours a week hunting down clientfeedback in their email threads.
And then there's Kate, whodiscovered she could automate
her client follow ups instead ofworking late, sending emails,

(02:09):
trying to close deals.
You might think of it likedesigning a kitchen.
You wouldn't expect your clientsto know about all the innovative
new storage solutions orappliance options.
That's why they come to you.
They might walk in thinking theyneed more storage space when
what they really need is abetter kitchen layout and
cabinet function.
You help them discoverpossibilities they didn't even
know existed.

(02:30):
That's exactly what is possiblewith software.
I'm not here to overwhelm youwith tech jargon or force you to
sit through boring demos.
Instead, my purpose here is tohelp you discover what's
possible and then show you howto figure out if it's right for
your business.
The best part?
You do not need to be softwaresavvy.
You don't need me to understandthe cloud, or the blockchain, or

(02:50):
whatever buzzword is trendingthis week.
You just need to know yourbusiness.
And you've already got thatcovered.
Let me share a secret that cantransform how you think about
software.
Stop thinking about features.
Start thinking aboutfrustrations.
One of our clients had spentmonths researching project
management software because shethought that's what she needed.

(03:10):
And she did! But it turns outthe biggest issue wasn't project
management.
It was the fact that her teamwas spending hours every week
answering the same clientquestions over and over.
Once we identified the rootproblem, the solution became
crystal clear.
And while we did leverage theproject management system to
help fix it, that solutionwasn't listed as a feature for
the software.

(03:31):
Over the next few episodes, I'mgoing to walk you through the
exact process I use with myclients to help them finally
understand what software coulddo for their business.
Stop wasting money on tools theydon't need.
And most importantly, make theirbusiness run smoother without
adding more work.
I put together a worksheet tohelp you more easily evaluate

(03:51):
what software could be makingyour life easier.
Even if you're not yet activelyevaluating an app or software,
this can help you get clearabout what's standing in the way
of your business growth.
Grab it at fieryeffects.
com slash choose.
In the next episode, we're goingto talk about the real cost of
avoiding software decisions.
Spoiler alert, it's probablycosting you way more than you

(04:13):
think to keep doing things theway you're doing them now.
Ready to stop doing things thehard way?
Head over to fieryfx.
com slash choose and grab thatworksheet.
Let's make this way less scarythan you think it needs to be.