189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.
Watch the full in-person episode here!
Interview Questions
- What is charity: water about and what are your values?
- What technology do you use to manage projects at charity: water?
- How big is your retention team?
- Is the concept of retention different for NGOs?
- Are there marketing channels where you put more resources than others?
- How do you leverage email marketing to reach potential donors?
- How do you grow your email list?
- Do you collect zero-party data?
- What ESP do you use?
- What email automations do you use?
- Do you use a loyalty program?
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