Emerson Built That

Founder of News Generation, Susan Apgood and I speak about defining media relations in today's environment. 

• How can businesses pitch themselves to perspective agencies
• Selecting clients to work with
• Content is key, but at what cost will it take to be found in an ever changing landscape
• TV and Radio still hold major clout with consumers
• Earning media placement
• Press releases, pitches and press kits and how pages full of informat...

This episode if full of inspiration as I talk with Melanie Griffin, Founder of Spread Your Sunshine.  From inspirational products to resources, Spread Your Sunshine is here to brighten the world. As an attorney and entrepreneur, Melanie and I converse about many topics including:

• Gratitude
• Authenticity
• With only 24 hours in a day, what is an entrepreneur to do
• Goal setting and accountability partners
• Mentorship
• It is OK to stay in yo...

Nicole Dillon has over 10 years of experience in the event management and marketing world, Nicole has worked with companies from the Guggenheim Museum, FUJFILM, WebMD, to startups and tech brands.

In 2013 she decided to start Women Who Brunch, a community for women to learn and connect with each other over arguably the best meal of the week... brunch!

While seeing a need for more women empowerment, she combined her event and marketin...

Jennifer Kipphut has been a bartender, a Coppertone sample girl, a child protective investigator, a social worker and a management consultant.  At 39,  she finally figured out what she wanted to be when she grew up and now she is a personal trainer and nutrition coach.   We talk about three f words: fear, failure and fortitude.  Keep in mind, "people who accomplish the most in life are the ones who fail the most."

As a commercial photographer and product stylist, Shay’s clients span the globe (brands like Sugarfina, Pure Fiji, Truffle bags and Simplified Planner to name a few). But she is most well known for inadvertently kickstarting the "styled stock" industry with the creation of the SC Stockshop in 2013 which supplied beautiful stock imagery tailored specifically to female business owners. Today, powerhouse female entrepreneurs...

Building a business can be the most challenging experience, yet the most rewarding. I talk with Brent Kraus of the enormously hip, creative and ever-evolving Ella Bing. He runs the show in this family business and has his toe more than dipped in, Ecommerce, retail and wholesale.  What started as a business building bow ties by the hands of his mom and dad has turned into a venture that now also adds to the repertoire outsourcing pr...

Entrepreneurs may face in their lifetime deciding to or having to:
sell the business, close the doors (possibly in a rush), sunset the business

I am super passionate about the mental health of recovering entrepreneurs. The interesting thing about entrepreneurs is, you can recover and get over one business and then move on to another. However, it is important to take the time to recover, grieve and reflect on your busin...

Nicole D'Alonzo is the Founder of 19 Minute Yoga, the audio-first yoga app providing step-by-step audio instructions for you to flow with ease–no more craning your neck to watch a screen. As a non-technical app founder, Nicole built a solution to solve her own wellness challenges. Thousands of people around the world use 19 Minute Yoga to improve flexibility, increase strength, and reduce anxiety. Monthly and yearly subscripti...

Krayl Funch is a home and event stylist, author and brand ambassador.  She is the author of An Appealing Plan: A Year of Everyday Celebrations, blogger and represents brands at events and on television. She is a creative in every sense of the word. Inspired by life, home and nature, Krayl's mission is to continue inspiring people to create more, whether that be in the home or outside.

We talk about passion projects:

Abbey Woodcock is a writer, creative and owner of a co-working space in beautiful upstate New York called Freelance Co-Op, which is an online and physical coworking space that connects creative freelancers with the resources they need to be professional business owners that are in control of their own story and their own success.

We talk about  coworking, community, freelancing, and the business of creativity. She says, &...

One of my favorite terms is "hot mess." It's just so... expressive and makes saying someone is stressed sound a lot more fun. However, this should not be taken lightly. I am not one to show my stress on the outside that often, so I often internalize. I do believe that many entrepreneurs do this, in order to keep a calmness in their business. Sometimes not showing your stress, minimizes it in some bizarre way.

Dr. Zhen Sullivan, Professor of Business Management and I talk the new generation of entrepreneurs. She teaches Entrepreneurship to students at Kean University in New Jersey. We talk about many things including:

• A new startup culture out there
• We are in an innovation driven economy
• Big ideas and why sometimes they are small
• The essentials of business are social media and the internet

Budding and aspiring entrepreneurs...

Do it for yourself, not others. Well, OK maybe your parents! I never enjoyed reading as a child, I always had cliff notes on hand for book reports. But as I got older, I realized I do not have to read about history and science, I could read anything I wanted. Thus, I found a love for reading and my love for writing followed.

One summer a few years ago, my family and I moved across the country to enjoy an amazing experienc...

I talk with Archana Mundhe, software engineer turned food blogger and author. She launched her blog Ministry of Curry in 2016 with the vision of preserving her family’s stories and recipes while making cooking simple and fun for novice and expert cooks alike. In four short years she has gained a loyal fan base and wrote her first cookbook, The Essential Indian Instant Pot Cookbook, which also happens to be an Amazon best seller boo...

I talk with Becca Goldberg, creative and founder of Suite Paperie. Becca is extremely talented and started her business at the young age of 23 when rent in NYC was the biggest expense to worry about. Becca owns a stationery company where she custom designs everything from wedding and party invitations to party favors to corporate packaging, and even art directs and styles cookbooks on the side.

She built her business on kindness and...

It is so easy to be starstruck. We have fulfilled orders for musicians, athletes, actors and actresses. Obviously, it never got old. There is a difference between fulfilling a celebrity's order and actually working with one to promote your products, services, brand, business.

I worked with our PR agency to woo celebrities and also worked on our own to achieve a contract with a celebrity to promote our product. I lear...

Peggy Boyd started Surgical Alternative as a new college graduate. Her tremendous success over the past two decades has been due to perseverance and determination. Entrepreneurship for Peggy was "A grain of sand that just grew and grew into an agitation and developed eventually into a pearl."

We don't talk checklists, we talk about what it is really like to run a business. Real talk, real examples and we go...

There is no recipe for a successful business. The ingredients are somewhat known but the measurements definitely vary.

The recipe for a company culture is as simple or as intricate as you make it, and the place where you build your success can truly be a delectable one.

How can food have a positive impact on your company culture? We will talk grab and go, sit and linger and celebratory toasts. I also offer my fa...

We think all leaders should know how to lead in a time of crisis; however, that is only the case if they have at least this one critical element in their leadership toolbox, and that is empathy. You don't have to have gone through the exact experience as an employee to respect and care for their situation. Empathy is more than relating.

Takeaway from the episode how to be an empathetic leader by listening (silence is uncomfy bu...