Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck! I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?! Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast! In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business. If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo! And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Episodes
I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.
That quiet, sneaky voice had crept in:
“You should sound more polished.”
“Say it better.”
“Maybe just re-record.”
Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.
And then… I stopped.
In this Empire Diaries, I ...
What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing.
Inside the conversation:
📌 Why SEO isn’t dead — and how it outperforms the content treadmill.
📌 The “lazy” appro...
Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing.
What’s inside:
📌 Finally embracing “the janky first version” — ship now, refine later.
...
Think SEO is just keywords and backlinks? That’s cute.
Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recomm...
Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).
Here’s what’s happening in the BTS of my business this week:
What’s inside:
If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂
I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with ...
We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true sup...
Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.
In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual follo...
This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.
Here’s what I get into:
📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, th...
Let’s talk about the robot in the room.
In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.
It’s to go deeper into the one thing AI can’t replicate: emotional resonance.
Here’s what we get into:
📌 The reason AI content is starting to feel like tofu
📌 Why being more you is th...
Let’s talk about the stuff that actually moves the needle.
Not the new funnel, or the fancy redesign, or the perfect Instagram grid.
But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.
In this episode, I’m walking you through the real work that built my brand and business...
This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..
I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).
We also talked about what founders g...
This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.
In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected.
Inside this episode:
📌 Why I’...
You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.
Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.
I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.
We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).
In this episode:
📌 Why your origin stories are a waste of space
📌 Th...
Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?
That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?
That one mo...
This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).
In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
...
In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.
The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)… even the ones I now ne...
In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.
It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.
Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could sc...
What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.
It’s not a TED Talk or a laundry list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But wi...
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