Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck! I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?! Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast! In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business. If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo! And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Episodes
Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?
That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?
That one mo...
This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).
In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
...
In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.
The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)… even the ones I now ne...
In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.
It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.
Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could sc...
What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.
It’s not a TED Talk or a laundry list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But wi...
his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore.
Here’s what I get into:
📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marath...
If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.
In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward.
I’m breaking down how the right story, told the right way, collapses the trust timelin...
In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process.
We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.
📌 Why conviction marketing hits different. Kelly brea...
This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it.
This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!)
We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel.
Here’s what we get into:
How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way.
Why most ma...
This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience.
This one’s part pep talk, part wake-up call, and part love letter t...
So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments.
This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and c...
I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22).
In this episode, I’m spilling:
🔥 Why your “I hate how...
The other day I got this wild email I got from a total stranger. It completely made my day. 🥲
Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates.
In this episode, I’m spilling:
✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t...
You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy.
Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients.
In this episode, I cover:
>> A majo...
Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?
One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped tellin...
Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.
In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you.
When you get these four things right, selling becomes so much easier—no more convincin...
So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.
In this episode, I’m diving into:
✨ How finding the right people has completely changed my business
✨The biggest shift in my messaging (and why it’s already paying off)
✨ Why I ...
So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING.
In this episode, we cover:
🤖 How CustomGPTs work (beyond the basics)
📚 The genius way Rick is turning books into personal AI coaches
🛠️ The biggest mistakes people mak...
There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.
Here’s the good stuff we cover:
- What’s a Word Closet? Basically, it’s a way to make your copy sound like you—and only you. Think of it as your go-to playlist, but for words.
- Why your quirks are the mag...
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