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May 29, 2025 37 mins

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What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.

It’s not a TED Talk or a laundry  list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs).

Here’s what we get into:
📌 Why you can’t lead anyone else until you’re willing to lead yourself. (And why that’s harder than it sounds.)
📌 The one shift that separates short-term hype from legacy-level impact.
📌 How to create influence that lasts—and feels like you.
📌 How to really manage and optimize your time as a leader of the hardest person to lead (yourself)

This one’s for you if you’ve been quietly questioning what leadership actually means in a noisy, performative world. If you’ve built the business, but still feel like you’re waiting for someone to give you permission… here’s your slip.

📥 Grab the Brand Story Cheat Sheet: brandmagnetic.com/cheatsheet
📲 Come connect on Instagram: @brandmagnetic
🎧 Learn more about Dr. William Attaway and his work at: CatalyticLeadership.net

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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