I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.
We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).
In this episode:
📌 Why your origin stories are a waste of space
📌 The story structure I teach instead (and why connecting with your audience is not about you)
📌 What happened when one of my students watched my Brand Video (you’ll love this)
📌 How to reverse-engineer trust using your story
📌 The biggest mistake I see online founders make when “telling their story”
If you’ve been struggling with what to say in your About page, your Reels, or your marketing in general — this one’s for you.
Watch real brand videos at brandmagnetic.com/brandvideos and come find me on Instagram @brandmagnetic or on LinkedIn (Mariana Henninger) and tell me how they made you feel!
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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