This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..
I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).
We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, cringe at salesy vibes, or feel like you’re constantly chasing attention.
In this one, I share:
📌 The hidden cost of showing up without real connection
📌 My favorite way to turn strangers into superfans in under 3 minutes
📌 What emotional resonance actually looks like in a brand
📌 Why your story isn’t “too boring” — you just haven’t shaped it yet
It’s raw. It’s real. And if you’ve been stuck wondering why your message isn’t landing, this might be the episode that shifts things.
📘 Grab my free storytelling cheat sheet here: https://brandmagnetic.com/cheatsheet
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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