SummaryIn this conversation, Tamara Hergert interviews Jessie Licata, the co-founder of Equals Human, a sustainable clothing line. They discuss the journey of creating the brand, the challenges faced during the COVID-19 pandemic, and the importance of using organic fabrics. Jessie shares insights into the collaborative design process, marketing strategies, and the significance of building relationships with retailers. The conversation also touches on the role of social media in promoting the brand and the unique experiences of styling for celebrities. Overall, the discussion highlights the intersection of art, fashion, and sustainability.Jessie's websites: equalshuman.com licatabean.comthanksgivinginharlem.comFollow Jessie on social media:@equalshuman_movement@licatabean@thanksgivinginharlemMentions:Empowered Artists: https://www.empoweredartists.coGrab this guide - The Best Art Business Models: https://www.empoweredartists.co/best-art-business-modelsTakeawaysEquals Human was born from a desire to create unique clothing.The journey involved extensive research into sustainable fabrics.Building relationships with manufacturers is crucial for ethical production.Fashion should allow individuals to express themselves creatively.COVID-19 posed significant challenges but also opportunities for growth.Collaboration is key in the design process.Marketing strategies include local promotions and social media engagement.Fashion events provide valuable networking opportunities.Retail partnerships are often formed through invitations rather than outreach.Community engagement is essential for brand loyalty.PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co.Connect with Empowered Artists Community:Website: www.empoweredartists.coFacebook: Empowered ArtistsInstagram: @empowered.artistsYoutube: @EmpoweredArtistsPinterest: @EmpoweredArtistsTwitter: @EmpoweredArtistsConnect with Tamara Hergert:Website: www.tamarahergert.comInstagram: @tamara_hergertPinterest: @HergertTamaraFacebook: Art by Tamara HergertTwitter: @TamaraHergertYoutube: @TamaraHergert
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