We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!
In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.
In Today’s Episode We Discuss:
Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.
The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.
Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.
How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.
Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.
Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.
Resources Mentioned:
Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and Linkedin.
Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy.
Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes).
Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.
👉 Join me live on November 18, 2025, from 12-2 PM Eastern Time.
Grab the Reverse Idea Finder™ GPT to:
✅ Validate ideas using real customer search behavior
✅ Brainstorm product angles based on proven demand
✅ Discover gaps your new digital product can fill fast
🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼
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