All Episodes

November 19, 2018 46 mins
Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, during this creative process, an idea is birthed that might just work for the mass market? Many people are stars at running a fitness business, but what does it take to bring an idea to market? One big barrier is access to financial resources. Funding is not an issue for those lucky enough to have a rich uncle or other benefactor. However, for the majority of budding fitness entrepreneurs, access to capital is a major hurdle. Thankfully, in recent years crowdfunding—through services such as Kickstarter or Indiegogo—has helped people raise enough capital to introduce a new product or increase the manufacturing of an existing one. On this episode of Empowered Entrepreneur, two fitness professionals share how they used crowdfunding services to get the money they needed to add fuel to their success. The first guest, Greg Nigro, vice president of sales and a founder of Terra Core Fitness, shares how the company used a crowdfunding campaign to expand its existing product line and pivot directions. The second guest, Derek Mikulski, the inventor and CEO of ActivMotion Bar, talks about how he used crowdfunding to expand his production capabilities. If you’ve had an idea for the perfect fitness business but weren’t sure how to get it off the ground, this episode will give you powerful insights into simple steps that will take your idea from concept to completion.
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.