Starting Your Business in Fitness

Very few fitness professionals start their careers thinking they’re going to be salespeople who automatically know how to operate a business and manage others. However, the fact is that fitness is a business and it’s important to know how to think like a business person if you want to have long-term career success. Many people choose fitness as a career because they want to help others live a healthier life.  Amy Boone Thompson is no different, and has had a long, successful fitness career that includes many different positions and titles, including working on the gym floor, being a national director and holding executive titles.  Amy has served as the National Customer Experience Manager for Les Mills Fitness, the National Director of Personal Training for the Wellbridge Company, and Chief Operating Officer for FIT4Mom with over 300+ franchises in four countries. She is the winner for the 2019 IDEA Fitness Leader of the Year award, and has since joined IDEA, serving as Vice President/General Manager of AIM Fitness. Amy's personal mantra “fitness is my business,” embodies her career approach. On this episode of Empowered Entrepreneur, she shares her insights on why it is so important to learn about the business side of fitness.