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April 20, 2025 9 mins

Ready to break through the boundaries of physical business and explore the new digital frontier? The metaverse isn't just buzzword territory for tech giants—it's rapidly becoming the next essential marketplace for entrepreneurs of all sizes.

Diving deep into this digital evolution, we unpack what the metaverse actually is: a collective virtual space where entrepreneurial opportunity abounds. Think of it as a 3D version of the internet you can walk through, build in, and most importantly, monetize. From virtual pop-up shops that reach global customers without shipping costs to digital real estate investments already yielding returns for early adopters, the possibilities extend far beyond what traditional business models allow.

Major brands are already staking their claims—Meta has invested billions, Nike sells virtual sneakers that never wear out, and even Snoop Dogg has fans paying thousands to be his virtual neighbors. But you don't need corporate resources to participate. Small business owners are hosting digital networking events, launching virtual products, and creating NFTs as loyalty rewards. The key advantage? Early adapters always win big in technological shifts.

For those ready to explore this new territory, we've laid out a practical quick-start guide: choose your platform (Decentraland, Roblox, or Meta's Horizon Worlds), secure your brand name early, experiment with digital products, collaborate with established creators, and stay educated through Web3 resources. You don't need to dive in all at once—start small, but start now.

The metaverse represents more than just a technological trend; it's a fundamental shift in how entrepreneurs can build global, boundary-breaking businesses. Will you watch it happen from the sidelines, or will you be part of building this new digital economy? Subscribe for future episodes where we'll dive even deeper with tools, guides, and exclusive resources to help turn your entrepreneurial vision into virtual reality.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello world, welcome back to Not Just Candle Talk,
the podcast that lights the pathfor dreamers, hustlers and
creators who are ready to breakthe rules and build a business
on their own terms.
I'm your host, toni, and todaywe're diving deep into something

(00:21):
that's not just a trend, but atransformation.
Okay, the rise of the metaverse.
So what is the metaverse?
How does it impact the way welive, work and build wealth?
And, more importantly, how canyou, as an entrepreneur, cash in
on this digital evolution?
So let's get into it.
On this digital evolution, solet's get into it.

(00:44):
We hear the word everywheretech conferences, gaming
communities, even in fashion andreal estate but let's break it
down simply the metaverse is acollective virtual space, so
just imagine a 3D version of theinternet that you can walk

(01:07):
through, build in and evenmonetize.
It blends virtual reality,augmented reality, social media,
blockchain and digitalconference, and it's not just

(01:30):
science fiction anymore.
It's happening right now.
Okay, so currently, metainvested billions into building
their metaverse, nike has soldvirtual sneakers, and people are
buying and selling virtual landon platforms like DeCitroland
and the Sandbox Transformation.

(01:51):
There's real money in thesefake worlds.
Now I know what you're thinking.
Do I really need a VR headsetjust to sell my candles, or
coaching sessions, nope, butwhat you do need is awareness.
That's what we're doing today.
Okay, become, I'm sorry,because early adapters always

(02:17):
win big.
So here's what.
Here's why this matters.
Okay, new marketingopportunities Imagine setting up
a virtual pop-up shop.
We're hosting an event in a VRspace where customers from

(02:38):
around the world attend, noplane tickets required, right?
Monetizing what aboutmonetizing digital products like
courses, art, music you coulddo NFTs.
Anything digital can be turnedinto a sellable asset in the

(03:00):
metaverse.
Even virtual real estate Brandsright now are buying up land in
places like decentralized landand renting it for events, for
billboards and brand placement.
You can also enhance yourcommunity building, building an

(03:21):
interactive, immersive communityexperience that goes way beyond
just DMs and email marketinglists.
Even Snoop Dogg owns land inthe sandbox and fans are paying
thousands to live near hisvirtual mansion mansion.

(03:50):
The Gucci Garden hosted avirtual fashion show a virtual
fashion show that was on RobLocke's engaging young,
tech-savvy audiences.
Small business owners arehosting digital network events,
virtual product launches, andthey also are even selling NFTs.
As for exchange for loyaltyrewards, okay, if they can do it

(04:14):
, we can too, okay.
So I want to do a quick, quickstart plan, real quick.
Number one choose a platform.
Start with.
You could do decentralized land, roblox, meta's, horizon,

(04:36):
worlds or Spectacle.
Number two secure your name oryour brand.
Claim your username or yourvirtual real estate early, just
like you would on Instagram.
Number three experiment withdigital products.
Create virtual experiences.

(04:56):
Create workshops, nfts, or youcould do exclusive content.
Number four collaborate andpartner.
Team up with digital creatorsalready thriving in this space.
Number five, which is myfavorite stay educated by

(05:18):
subscribing to Web3 or you cando the Metaverse newsletters.
You can also take short quizzesjust to stay ahead of the trend
, so you don't need to dive inall at once.
We're not saying that right,just start small, educate
yourself, but start now.

(05:38):
Indeed, the time is now now,indeed, right, it's, the time is
now Um, what better, whatbetter way to build your
business, but with um, theseopportunities right now.
So the metaverse isn't just fortechs or billion dollar brands,
it's for the entrepreneurentrepreneurs who are brave

(06:00):
enough to explore new territory.
Right, that's what this is allabout.
This is your chance to buildsomething future-proof, global
and boundary-breaking.
Right?
Imagine doing a virtual pop-upshop.
That would be dope, especiallyfor the candle business pop-up
shop.
That is, that would be dope,especially for the candle

(06:21):
business.
So the question is, uh, willyou watch it happen or are you
uh building it?
Okay, that's the question.
Uh, I just wanted to come onreal quick and do a short um a
short episode, uh, about themetaverse.
I've been doing some research.

(06:42):
That's my favorite thing to do,um, one of my favorite things
to do research things that'strending new uh, new trends for
small business owners umentrepreneurs and creators alike
, just to uh stay inspired, umelevate in every aspect of

(07:04):
business.
I just wanted to do a quickepisode on this.
As always, if I find out moreinformation, any up-to-date
things, I will actually doanother episode about the
metaverse because I think it'simportant, especially now.
So, once again, I just wanted tothank everybody for tuning in

(07:26):
to Not Just Candle Talk and ifyou found this episode valuable,
hit that follow button, leave areview and also share it with
another forward-thinkingentrepreneur, someone in your
group that's talking about it,or or some you know any
networking event you uh haveattended.

(07:47):
Share this episode with them.
Um, so, if you need helpbringing your business into the
future, um head, like I said,head over to uh
wwwnotjustcandletalkme, and Iwill do another episode, a part

(08:08):
two of this, and include tools,guides, maybe even exclusive
downloadable PDFs to help youturn your vision into a virtual
reality.
Until next time, stay lit, staybold and don't just talk about

(08:29):
it.
Just be about it, all right.
Thank you so much.
See you next episode.
Bye.
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