In this episode of Encouraging the Encouragers, Mitch Matthews tackles a real-world question from a brand-new speaker: "Do I need to start a whole new social media account to grow my speaking business?"
Mitch shares heartfelt advice, practical tips, and real talk about transitioning your personal social media into a powerful platform for your business.
Learn why consistency, authenticity, and strategy matter more than starting fresh — and how to build from a place of strength!
Key Topics Covered:
Two main options for handling your social media:
clean up your current account or start fresh
Why your personal profile is your business profile — like it or not!
The "Front Page Effect" for posting: Would you be proud if it made headlines?
Mitch talks about what to avoid too!
How to start small and steady with the "Lighthouse Strategy" — one value-packed post per week (Click here to check out THAT episode!)
Why it's better to curate before you create a new account
How building from your current community gives you momentum
FREE RESOURCES:
📥 Download “44 Proven Ways to Find Your First Life Coaching Clients (and Keep Them Coming!) ➡️mitchmatthews.com/44ways
📥 Download: "Focus 11: Prayers for Building a Coaching & Speaking Business You Love" ➡️ mitchmatthews.com/11prayers
🔗 LET'S CONNECT:
That's right! Let's connect on LinkedIn, Facebook and/or Instagram!
🎧 If this episode encouraged you, share it with a fellow Coach or Speaker and leave a review! THANKS!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.