How to Advance Your Marketing Career

In this episode of Endless Coffee Cup, Matt Bailey and guest Jennifer Radke tackled the topic of certifications in marketing and social media. Here are 3 key takeaways from the conversation: - Social media management requires specific platform knowledge and clear communication skills, along with a strategic approach. Assigning tasks to an intern or focusing solely on frequency rather than message can hinder growth and maturity. - Data is crucial for decision-making, but marketers need to use language that appeals to C Suite goals beyond vanity metrics like likes and views. Clear definitions of key metrics can avoid confusion and ensure accurate reporting. - Certification provides a common vocabulary and standards of practice for marketers, enabling better communication and uniformity in language understood by a wider population. Certification processes use psychometrics to ensure fairness and accuracy. Learn more about your ad choices. Visit megaphone.fm/adchoices