Going Greener: Redefining Sustainable Products and Marketing EP 28

This week, Jennifer and Kati sit down with Al Iannuzzi, Vice President of Sustainability at The Estée Lauder Companies, for a candid conversation about sustainable product evolution in today's challenging business landscape.  Al shares his provocative perspective that "There's no such thing as a green product" and offers practical guidance on communicating sustainability improvements without greenwashing.   Drawing from his book, "Greener Products," he also discusses how companies can balance economic pressures with growing stakeholder demands for sustainability.  Have a question for us? Email us today at [e-mail]!  Show links  Learn more about Al Iannuzzi.  Greener Products: The Making and Marketing of Sustainable Brands  The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing  Read Suzanne Shelton at ERM Shelton Learn more about your ad choices. Visit megaphone.fm/adchoices